The first Wednesday of the month is ...
Reading a review of your published book is a lot different than reading comments from a critique partner or beta reader during the writing, revising, and polishing of your unpublished manuscript. Why? Because once it's published, it's done. There's no considering the comments for possibility of improving that story. However, the comments can serve a purpose to better future stories.
I know some authors never read their reviews, because it can be quite nerve racking. I do read the reviews of WHO R U REALLY?. I love sitting in my pajamas reading reviews online. It's like a book club for introverts. ;) And I especially love the passionate reviews, because these tell me I struck a chord inside the reader and made a connection.
Maggie Stiefvater recently wrote a passionate post on Facebook about how important reviews are to her, and I agree with her post. You can read it here: Maggie's post regarding reviews
Do you read reviews of your published work? Why or why not?